Exclusive: IBM brings its AI, data and automation software to AWS Marketplace in 92 countries

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IBM has dramatically expanded the availability of its software offerings on the Amazon Web Services (AWS) Marketplace, making its SaaS solutions accessible to customers in 92 countries, up from just five previously. The move, part of a strategic collaboration between the two tech giants, aims to accelerate the adoption of hybrid cloud and AI among enterprises worldwide.


“We’re seeing very much of a hybrid approach to generative AI, an open multimodal approach to generative AI,” said Nick Otto, Head of Global Strategic Partnerships at IBM, in an exclusive interview with VentureBeat. “It’s been really fun to see over the last 12 months, kind of the convergence of hybrid cloud and AI.”

The expanded offerings on the AWS Marketplace include 44 IBM software products, with a strong focus on AI and data technologies such as Watson, Watson, and the upcoming Watson x.governance. Customers can now procure and deploy these solutions using their existing AWS committed spend, streamlining the purchasing process and reducing complexity.

“We’ve got exciting announcements coming up as well around how more of our data AI capabilities will integrate with the AWS native capabilities,” Otto said. “We’re going to continue to see more and more of how our offerings and AWS offerings come together in the market to make it easier for clients to consume the capabilities.”

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A win-win situation for customers, AWS, and IBM

Matt Yanchyshyn, GM at AWS Marketplace, believes the partnership creates a win-win situation for all involved. “IBM is a leader in enterprise software, and their expanded presence in the AWS Marketplace will increase selection and choice for customers,” he said. “Our joint customers will also be able to take advantage of AWS Marketplace’s many SaaS-specific features that make it easier to discover, purchase, deploy, and manage SaaS solutions optimized for AWS.”

The move comes as businesses increasingly turn to SaaS solutions to drive digital transformation and remain competitive. According to Mckinsey, the potential value at stake from cloud adoption for Forbes Global 2000 companies is estimated at $3 trillion by 2030.

For IBM, the expanded presence on the AWS Marketplace could significantly accelerate its cloud software business. A 2022 Forrester study found that ISVs transacting through AWS Marketplace experience 27% higher win rates, 40% faster sales cycles, and 80% bigger deal sizes.

The collaboration also extends to IBM’s consulting services, with dedicated AWS experts helping clients modernize applications, optimize hybrid cloud deployments, and leverage AI capabilities. “The expansion we’ve seen around IBM consultants certified in AWS over the last three years is pretty much an infinite growth rate,” Otto told VentureBeat.

As enterprises increasingly adopt hybrid cloud strategies and seek to harness the power of AI, partnerships like IBM and AWS’s are becoming crucial in delivering seamless, integrated solutions. With this global expansion of IBM’s software offerings on the AWS Marketplace, the two companies are positioning themselves at the forefront of this transformative trend, helping customers unlock new levels of innovation and competitive advantage.

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